Small business SEO services

Why SEO matters

SEO offers numerous benefits for businesses in Malaysia. Here's why it's crucial for your business:

1. Increased online visibility

SEO helps your business appear prominently in local search results, making it more likely for potential customers to discover your services when they search online.

2. Targeted Reach

By optimizing your online presence for specific geographic areas, you can connect with customers who are more likely to visit your business. This targeted approach allows you to focus your marketing efforts on potential customers within your local community.

3. Improved online reputation

Positive online reviews and ratings play a vital role in attracting new customers. SEO strategies help you cultivate a positive online reputation by encouraging satisfied customers to leave reviews, which can build trust and credibility for your business.

4. Better conversion rates

When your business appears prominently in local search results, it increases the likelihood of attracting customers who are ready to make appointments or inquiries. This can lead to higher conversion rates and an increase in patient bookings.

Who we can help with SEO

Local service businesses

We've helped many service providers significantly scale their businesses through SEO. Whether they're salons, gyms, interior desginers, or even law firms, these all need a strong presence on Google. We help your rank higher in the Google Map Pack and the traditional search engine results page (SERP), and we will be able to track keyword ranking improvements, traffic to your site, and even how many leads you are receiving from search. This makes it easy to measure ROI and invest appropriately.

B2B companies

B2B selling involves many touchpoints, you need to add organic search to your list of priority marketing channels. Some B2B companies sell a product or service that people are already searching for online - this makes the strategy and competitive landscape easier to picture. For instance, corporate retreat planners have an in-demand service, as do companies that sell intelligent document processing software.

But what if you solve a particular problem for companies, but they don't know your solution exists? You can certainly build awareness with top-of-funnel ads on Google, Youtube, LinkedIn, Social Medias, and other platforms, but SEO can be part of this strategy as well.

Through audience research, topical research, and other onboarding processes, we can often create an SEO-driven editorial strategy that will attract readers from your ideal client profile. By adding CTAs to the content, building more awareness, and using that audience for remarketing campaigns, you can start to book calls and make sales.

Education

Music schools, dance schools, art programs, and other educational institutions can significantly increase leads and enrollment through SEO. Like local service businesses, you may be missing out on 50-100 leads per month by not competing on Google search.

Other business types

We've worked with a huge variety of businesses across Malaysia, and we would be happy to hear from you. From medical clinics to luxury travel companies, we've driven growth for dozens and dozens of businesses.

SEO vs. other digital channels

Vs. social media marketing

While social media platforms like Facebook, Instagram, and LinkedIn can be valuable for brand awareness and engagement, they may not directly drive local search traffic or targeted leads. SEO, on the other hand, specifically focuses on optimizing your online presence to attract local customers actively searching for your services in your area.

Vs. paid advertising

While paid advertising campaigns can provide immediate visibility, they require ongoing investment to maintain results. SEO offers long-term benefits by improving your organic search rankings, increasing online visibility, and attracting targeted local customers without the need for continuous advertising spend.

The SEO strategy

The site's technical foundation

Your website needs to be fast, user-friendly, and free from glaring technical errors. With our WordPress-powered websites, we ensure lightweight, optimized designs that deliver fast load times and excellent performance. Unlike clunky page builders, we carefully select themes and plugins that avoid unnecessary bloat and ensure smooth operation.

We also conduct thorough audits of your website to identify 404 errors, canonical issues, 301 redirect chains, and other technical SEO problems. In addition, we optimize the site's schema data, meta titles, meta descriptions, and heading structures to align with SEO best practices and improve search engine visibility.

Content strategy

Do you have content on your site that can be competitive on Google? We perform intensive keyword research for every new client, and this helps us know which pages we need on the site and how to write them. For local service businesses, we blanket your region with pages that can rank for terms like:

• Nail Salon Shah Alam
• Gyms in Kota Kemuning
• Interior Designer Subang

If you don't offer a local service, we can write, optimize and publish nationally-competitive top-level service pages, or build out an intuitive blog strategy that will generate leads or fill your remarketing strategy.

Above all, our content strategies are based on data, executed with professional writing, and optimized to rank on Google.

Local SEO

Many of our partners receive a significant number of their leads from the Google Map Pack, thanks to excellent rankings for "near me" search terms. We will audit your Google Business Profile, fill it out with improved information, and audit your business name/address/phone information on web directories across the web. We also track your Google Map Pack rankings specifically, so that we can report on progress and adjust our strategy accordingly.

Backlinking

You need links from other websites pointing to your website. This has been the case for a long time, but Google gets increasingly picky about what it deems a "high quality link." We use our database of quality business directories, publisher relationships, and intentional outreach to land meaningful backlinks that help our partners rank better on Google.

The SEO time frame

If you have an established online presence, we may be able to attack some quick wins. For instance, if your website is riddled with 404 errors, has backlinks pointing to pages that no longer exist, and has 50 low quality service pages with very little content, we can often correct those issues and start increasing your lead volume in as little as three months.

However, if you are a startup in a competitive business category, it may take six months or longer. This is fine, since SEO is more of an investment rather than a quick transaction. But you will need to prepare for months of backlink acquisition and content production before you start to see significant traffic and lead growth.

SEO is important, and it's equally important to know how well your website is doing compared to your competitors. Here's how we can help you track your website's traffic.

Get in touch for more information about our SEO services

We'd be happy to chat with you, provide a proposal, and point to success stories that relate to your company or business. If you have any questions about our web development or SEO get in touch.