11 OCTOBER 2025
What is Generative Engine Optimization (GEO)
If you thought SEO was complicated...
Welp, you're right.
And guess what?
With the rise of AI-powered search engines, SEO is getting new "friends".
One of which is called Generative Engine Optimization or GEO for short.
In this blog, I will break down:
- What is GEO?
- Does it matter?
- How can I take advantage of this?
1. Now, what the hell is GEO?
GEO stands for Generative Engine Optimization.
It’s SEO, but for AI-powered search engines.
Instead of optimising for Google’s search page, you’re optimising for AI answers.
Think ChatGPT, Google Gemini, or even the most recent Google’s SGE (Search Generative Experience), the small summary boxes that appear at the top of search results.
These engines don’t just show pages.
They generate answers by pulling info from websites they trust.
So if your content isn’t structured and credible enough to be referenced by AI…
Your visibility drops even further.
2. How GEO is different from SEO
| Factor | Traditional SEO | Generative Engine Optimization |
|---|---|---|
| Goal | Rank on Google’s search results | Be cited or quoted by AI-generated answers |
| Content focus | Keywords, backlinks, user experience | Context, expertise, clarity, trust signals |
| Search behavior | Clicks on results | Instant AI summaries |
| Ranking signal | Page speed, CTR, backlinks | Factual accuracy, topical authority, "freshness" |
Unlike traditional SEO, GEO doesn’t care much about meta tags or keywords.
It cares more about website content quality, how true it is, and clarity.
3. Does this matter for your business?
Users are changing.
They want quick, but reliable answers.
Back then, clicking and surveying through 10 links was normal.
But now, they’re reading AI summaries for a more simplified experience.
That means, if your business isn’t cited in those AI-generated responses, you don't get your say.
That is the reality of GEO.
💡 The future of SEO isn’t about fighting for the first page.
It’s about being trusted enough for AI to quote you.
4. How to optimize for GEO today
GEO is still a relatively new concept.
Experts are still figuring out the best practices.
But here in Schuah Solutions, we always believe in staying ahead of the curve.
For now, you don’t have to panic.
But you do need to prepare.
✅ Build authority — Publish content that is trusted and backed by real experience.
✅ Be factual — Try to cite credible sources and include relevant data to support your claims.
✅ Write clearly — AI models prefer structured, readable content. Watch out for simple grammar mistakes and typos.
✅ Use schema markup — Very important, as this helps the AI bot crawlers understand your site better.
✅ Stay consistent — Keep your site updated with fresh, relevant information. Update once every month if possible.
Think of GEO as: “How can I make my content good enough that AI wants to quote me?”
5. The bottom line
AI search is the new frontier.
And GEO is how businesses will compete for attention in it.
Don't get me wrong.
Traditional SEO still matters.
But if you're heavily reliant on outdated SEO tactics like keyword stuffing, spammy backlinks, or recycled content...
You’ll be left behind.
🚀 At Schuah Solutions, we don’t just build SEO-ready websites.
We future-proof them for GEO — Generative Engine Optimization.
✅ Content built for AI-powered search
✅ Expert-backed strategy
✅ SEO that adapts to the next wave of Google
All from just RM375/month.
Fill out the form below for a FREE website draft.
A new chance for your business to shine, are you willing to take that risk?
