30 MARCH 2025
Should you list prices on your website?
Let’s cut to the chase:
Should you list your prices on your website?
Some businesses list them thinking it helps with transparency.
Others act like revealing prices would make competitors swoop in and steal their secrets.
So which one is right?
Let's break it down.
The Case FOR Listing Prices
1. People Hate Guessing Games
Nobody wants to fill out a form or book a call just to find out your price is way out of their budget.
💡 Reality Check: If someone has to hunt for your prices, they’ll assume it’s expensive and leave.
Transparent pricing = more trust = more conversions.
2. You’ll Filter Out the Wrong Clients
Imagine spending hours on a call with a lead… only for them to ghost you because they "didn’t expect it to cost that much."
Listing your price upfront saves time.
🚀 You attract people who are actually ready to pay.
3. You Look More Legit
If two businesses sell the same service, but only one shows the price, guess which one feels more trustworthy?
✅ Transparency builds credibility.
✅ Customers feel more in control.
✅ You eliminate doubt & hesitation.
The Case AGAINST Listing Prices
1. You Might Scare Away Potential Customers
Let’s be real.
Some people see a number and immediately say, "Too expensive!"
But what if your service actually provides 10x the value of that price?
🚨 Solution: If you don’t list prices, you must have a STRONG sales process to communicate your value first.
2. Your Pricing Might Be Flexible
If you offer customized solutions, listing a single price could be misleading.
A client with basic needs shouldn’t expect the same pricing as one who needs the full VIP treatment.
🚨 Solution: Instead of listing fixed prices, show pricing ranges or "Starting at..." to set expectations.
3. Competitors Can Easily Undercut You
Listing your prices publicly makes it easy for competitors to copy your strategy or undercut you.
But let’s be honest: If your only selling point is being cheaper, your business is already in trouble.
🚨 Solution: Focus on value, not price. Showcase what makes your offer different.
So… What’s the Verdict?
✅ List Prices If:
- You offer fixed pricing.
- You want to filter out price-sensitive leads.
- You value transparency & faster conversions.
❌ Don’t List Prices If:
- You offer customized solutions.
- You need a chance to explain your value first.
- You’re in a high-ticket, negotiation-based industry.
👉 Best Middle Ground?
Show a pricing range or a “Starting at” price so visitors have a rough idea.
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