How to write blogs that contribute to SEO

Blogs are not just for fun.

They’re a powerful tool to boost your SEO and get more traffic from Google.

You can publish 100 “random updates” and still get zero traffic from Google.

Why?

Because your blogs aren’t written optimally for SEO.

So if you want your blog to actually help your business rank and get leads, here’s how to do it properly.

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1. Start with keyword research

Don’t just write whatever comes to mind.

You need to know what people are searching for.

✅ Use free tools like Google Keyword Planner, Ubersuggest, or even Google autocomplete.
✅ Look for questions your customers are asking (e.g. “How to choose a web designer in Malaysia”).
✅ Aim for long-tail keywords — less competition, more targeted traffic.

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2. Structure matters

Google loves organised content. Humans do too.

✅ Use clear headers (H1, H2, H3).
✅ Break content into short paragraphs and bullet points.
✅ Make it easier to scan and read, people don’t like to read walls of text.

Think of your blog like a children's textbook with clear chapters and structured content.

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3. Optimise your on-page SEO

Every blog needs the basics:

• Keyword in the title
• Keyword in the first 100 words
• Keyword in at least one H2
• Meta description written properly
• Alt text for images
• Internal links to your own pages
• External links to credible sources
• Many more...

✅ But don’t stuff keywords, write naturally. Your goal is to help, not to trick Google.

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4. Write for humans first, Google second

This is where most businesses screw up.

They write robotic, keyword-stuffed nonsense nobody wants to read.

Because they use AI like ChatGPT or Gemini to pump out low-quality content.

If your content sucks, people bounce. and Google notices.

✅ Make your blog genuinely useful.
✅ Solve problems, answer questions, give value.
✅ Use a tone that fits your brand (for us, it’s blunt and direct).

IMPORTANT NOTE: Google actually penalties AI-generated content that adds no value. So if you use AI, make sure to heavily edit and add your own insights.

DO NOT just copy-paste AI content.

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5. Add a strong CTA

Traffic means nothing if readers don’t take action.

✅ End every blog with a clear call-to-action.
✅ Examples: “Get a free website audit,” “Contact us today,” or “Download our guide.”

Your blog is part of your sales funnel, not just free entertainment.

You want readers to become leads and eventually customers.

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6. Consistency wins

One blog won’t change your rankings overnight.

But consistent, high-quality blogging builds authority over time.

✅ Aim for at least 2–4 SEO-focused blogs a month.
✅ Repurpose them for social media posts and email content.

Just because it isn't working immediately doesn't mean it's not working.

SEO is a long game.

Keep at it, and you'll see results.

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Final thoughts

A blog isn’t just a place to rant.
Done right, it’s an SEO powerhouse that brings in traffic and leads 24/7.

🚀 At Schuah Solutions, we don’t just design websites — we help to optimize your content into SEO-friendly blogs that:
✅ Target the right keywords
✅ Rank on Google
✅ Turn readers into customers

All from just RM375/month.

Fill in the form below for a FREE SEO content audit.

Stop writing blogs no one reads. Start writing blogs that actually rank.