How to Use Color, Fonts & Layout to Build Better Websites

Good design isn’t just to "look better".

It’s psychology. It’s strategy. It’s persuasion.

If your website looks “okay” but doesn’t convert...

Maybe your color, font, or layout choices is the problem.

Here’s how to use design to make your site more effective and converting, not just prettier.

---

1. Color = emotion

Studies show that colors trigger emotions instantly.

For example:

• 🔴 Red: urgency, excitement (great for CTAs)
• 🔵 Blue: trust, professionalism (popular with service businesses)
• 🟢 Green: growth, success, eco-friendly
• 🟡 Yellow: optimism, friendliness
• ⚫ Black: luxury, sophistication
• ⚪ White: simplicity, cleanliness

A few tips for using color effectively:

✅ Pick a primary color for consistency.
✅ Use contrast to make CTAs or buttons stand out more.
✅ Avoid using too many colors, as it looks chaotic and made amateurly.

---

2. Fonts = personality

Fonts doesn't just mean letters.

They carry the tone of your services and attitude.

Here are some great font types:

• Sans-serif = modern, clean (great for web)
• Serif = classic, formal (think law, finance)
• Script = personal, stylish (use sparingly)
• Poppins = friendly, approachable (good for casual brands)

A general rule of thumb for fonts:

✅ Use no more than 2 fonts max.
✅ Make sure it’s readable on all devices. (super important)
✅ Use proper font sizes and weights to create hierarchy (what you want readers to read first).

---

3. Layout = flow

The layout is how people move through your site.

Good layout = users stay longer, convert more.

Bad layout means people get confused and leave (think government websites).

Use visual hierarchy:

• Big bold headline
• Clear supporting text
• Obvious CTA buttons

All these help to:

✅ Keep it clean and spaced out.
✅ Guide the eye from top to bottom.
✅ Make people know what to read and what to click.

---

4. Keep it consistent

Switching styles across pages confuses users.

They might think they’re on a different site.

✅ Keep colors, fonts, button styles, and spacing consistent across every page

Design should reinforce your brand.

Not make people wonder if they’re still on the same site.

---

5. Use design to build trust

Professional, consistent design = instant credibility.

People trust sites that look good.

Because good design tells people that you care about quality and are consistent with it.

✅ Include customer reviews, awards, certifications in your website.
✅ Avoid clutter, as it makes your website looks cheap.
✅ Use whitespace to create more clarity and focus on your website.

---

Want a site that looks good and sells?

🚀 We design websites that don’t just look pretty, they perform:

✅ Color psychology that drives clicks
✅ Fonts that are easy to read and trust-worthy
✅ Layouts built for flow and conversions

Starting from RM375/month.

🔗 Fill out the form below for a FREE website draft of your current site.

Good design builds trust. Trust builds sales. So let’s get it right.