22 FEBRUARY 2026
How to design a landing page for a promotion
Planning to run a promotion?
Discount. Limited-time offer. Holiday sale. Grand opening.
Good.
But here’s the problem:
Most businesses design promotional landing pages that look like posters…
not conversion machines.
A promotion without proper structure is just random noise.
1. Start with one clear goal
A promotional landing page should have one job only:
- Get enquiries
- Get sign-ups
- Get purchases
- Get bookings
Not all four.
If your page is trying to:
- Explain your whole company
- Showcase every service
- Tell your life story
You’ve already lost focus.
One page.
One offer.
One action.
2. Your headline must scream the offer
Your headline should instantly answer:
“Why should I care?”
Bad headline: “Welcome to Our Promotion Page”
Good headline: “Get 30% Off Website Design – Limited to 10 Businesses This Month”
Specific. Clear. Benefit-focused.
If your headline is weak, nothing else matters.
3. Show the value before the discount
Most businesses make this mistake:
They shout the discount first.
But customers need to understand:
- What they’re getting
- Why it matters
- What problem it solves
Then the discount feels powerful.
Structure it like this:
- Problem
- Solution
- Benefits
- Proof
- Offer
- Call-to-action
Not: “50% OFF!!!”
That screams desperation.
4. Add urgency (without sounding fake)
Promotions need urgency.
But fake urgency kills trust.
Bad: “Limited time offer!!!” (forever running)
Better:
- “Valid until 31 March”
- “First 20 sign-ups only”
- “Ends in 5 days”
Make it real. Make it measurable.
5. Remove distractions
Promotional landing pages should NOT have:
❌ Full navigation menus
❌ 10 external links
❌ Random blog posts
❌ Irrelevant services
Every extra link is an exit door.
Your landing page should guide visitors in one direction.
Forward.
6. Use strong proof
Before someone buys or enquires, they ask:
“Can I trust this?”
Add:
- Testimonials
- Case studies
- Before & after examples
- Client logos
- Real results
Promotions don’t replace trust. They amplify it.
7. Make the CTA obvious and repeated
Your call-to-action should be:
- Visible above the fold
- Repeated throughout the page
- Clear and simple
Examples:
- “Claim This Offer Now”
- “Book Your Free Consultation”
- “Secure Your Slot”
Don’t make people hunt for the button.
8. Optimise for mobile (non-negotiable)
Most promotional traffic comes from:
- Facebook ads
- Instagram ads
- WhatsApp shares
Which means… mobile.
If your landing page:
- Loads slow
- Has tiny buttons
- Looks broken on phone
Your conversion rate dies instantly.
9. Track everything
If you’re running a promotion and not tracking:
- Form submissions
- Clicks
- Traffic source
- Conversion rate
You’re guessing.
Use:
- Google Analytics
- Facebook Pixel
- Google Tag Manager
Promotions should generate data, not just sales.
10. Know when to use a landing page (and when not to)
Landing pages are great for:
- Time-limited campaigns
- Paid ads
- Seasonal promotions
- Product launches
But if your entire business depends only on landing pages?
You’re always paying for traffic.
That’s why serious businesses combine:
- A full website (for long-term SEO & branding)
- Landing pages (for short-term promotions)
Final thoughts
A promotional landing page is not just:
“Throw discount and pray.”
It’s strategy. Structure. Psychology.
Done right, it converts.
Done wrong, it burns ad money.
🚀 At Schuah Solutions, we design promotional landing pages that:
✅ Convert
✅ Load fast
✅ Are mobile-optimised
✅ Are backed by strategy
✅ Can be integrated into a full website for long-term growth
All from just RM375/month.
Fill out the form below for a FREE website draft
and let’s design a promotion page that actually makes money.
