How many pages does your website actually need

I recently had a client ask me a simple question:

“How many pages should my website have?”

And I thought, why not share the answer with everyone?

Some agencies will tell you: “The more pages, the better.”

Others will upsell you: “You need at least 10–15 pages to look professional.”

Here’s the truth most people don’t want to hear:

Your website doesn’t need a lot of pages.
It needs the right pages.

Let me break it down properly.

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1. The minimum every business website needs

At the absolute minimum, every serious business website should have 4 core pages.

Home, Services, About, Contact.

Home

This is where people decide:

• Who you are
• What you do
• Whether they should keep reading or leave

Your home page should clearly answer: “Is this business relevant to me?”

If it doesn’t, the rest of your site doesn’t matter.

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Services

This is where you explain:

• What you actually offer
• Who it’s for
• How it helps the customer

Not just a list of services. Explain the value, not just the features.

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About

This isn’t your life story.

This page exists to answer one question: “Why should I trust you?”

People want to know who they’re dealing with. Especially before they contact you.

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Contact

If people can’t reach you easily, you lose leads.

Simple as that.

Make it obvious. Make it fast. Make it idiot-proof.

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2. When more pages actually make sense

More pages are useful when they serve a purpose.

Examples:

• Separate service pages (for SEO)
• Blog posts (to rank on Google)
• Portfolio or case studies
• FAQs that reduce repetitive enquiries
• Location pages for local SEO

Each page should:

• Target a specific keyword
• Answer a specific question
• Solve a specific problem

If it doesn’t do any of that, it’s just noise.

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3. Why “more pages” is bad advice

Some agencies push more pages because:

• It sounds impressive
• They can charge more
• Clients think “bigger = better”

But here’s what actually happens:

❌ Thin, useless pages
❌ Duplicate content
❌ Confusing navigation
❌ Worse user experience
❌ Poor SEO performance

Google prefers quality over quantity.

One strong page beats five weak ones every time.

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4. Small website, big results (yes, it’s possible)

Some of the highest-converting websites I’ve seen have:

• 4–6 pages total
• Clear messaging
• Strong copy
• Clear calls-to-action

Meanwhile, I’ve seen 20-page websites that:

• Get zero traffic
• Get zero enquiries
• Exist just to “look complete”

Pages don’t make money. Strategy does.

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5. So… how many pages do you really need?

Here’s a simple rule of thumb 4 would be enough for most small businesses.

Any more should be justified by purpose.

Start small. Build strong. Add pages only when there’s a reason.

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Final thoughts

Instead of asking: “How many pages should I have?”

Start asking: “What does my customer need to see before they trust me?”

That’s the real answer.

🚀 At Schuah Solutions, we don’t build websites with random page counts.

We build websites with: ✅ The right structure
✅ The right pages
✅ The right strategy
✅ Room to grow

All from just RM375/month.

Fill out the form below for a FREE website draft and we’ll tell you exactly how many pages your business actually needs.